It’s unlikely you haven’t already heard about The Brief Life of Dumb Starbucks in our very own Los Angeles. Nevertheless, as it was voted by the internet as the most important story of the week, I feel obligated to give a quick recap.
- The opening On Friday Feb 7 called Dumb Starbucks opens in Los Feliz. It looks suspiciously like another coffee chain by a very similar name, namely Starbucks. Dumb Starbucks gives out free coffee to promote their business which, served in cups with the Dumb Starbucks Coffee logo, in cuz sizes dumb venti, dumb grande, and dumb tall.
- Lots of people take advantage of this and get free coffee. Lots of other people are confused and share their confusion with the internet.
- On Monday Starbucks announces that Dumb Starbucks may not use their name or their logo. Dumb Starbucks addresses the question of their legality in their FAQs and teaches us all a lesson on parody law.
By adding the word ‘dumb,’ we are technically ‘making fun’ of Starbucks, which allows us to use their trademarks under a law known as ‘fair use,’. In the eyes of the law, our ‘coffee shop’ is actually an art gallery and the ‘coffee’ you’re buying is considered art.
- The closing It isn’t long before Dumb Starbucks is closed by the health department.
- It is revealed that Nathan Fielder, a comedian was behind it all and will be using it on his show on Comedy Central, (if he isn’t arrested for copyright law first.)
So farewell Dumb Starbucks. Yours was a life too brief (too brief for me to take advantage of some free coffee anyway) but we hear you’ll be reappearing in Brooklyn, which we’re happy about, because Brooklyn should always come after Los Angeles in everything.
I would update you on other matters, such as the closing of the Culver City ice skating rink, Jamzilla (405 traffic, whatever, that isn’t even news), the drought (stop wasting water), #TheDayWeFightBack, but somehow after Dumb Starbucks, none of these seem very significant.
So that’s all for today. Have a Dumb Week. (In a good way)
One more thing: The a lesson for web designers? Well to anyone on the internet really there are two messages – one, wacky things like get attention, two, read up on parody law (copyright law, fair use etc.) so you know what you’re getting yourself into before you try pulling off something like this.